Suchergebnisse

Online platforms are particularly important in times of crisis, as they are a vital channel for providing and ensuring access to information. Competition increases the value of digital marketing in the banking sector; however, it also makes it more difficult to stand out in the disruption and uncertainty caused by the COVID-19 outbreak. Realizing the fact that the website has become mainstream in corporate marketing, this research investigates the practice of marketing by the largest and strongest 11 Islamic banks globally listed by the Asian Banker (2019). Information on visual elements, product features, and post locations related to corona safety precaution information was extracted from bank web pages. With that, also followed the post related to option of an opening online account and digital channel safety concern during COVID-19. Furthermore noticed on the bank webpage about the government funding for Corona activities and financial assistance to SMEs. The findings of this research suggest that in any crisis and fluid situation, where uncertainty existence is likely to be high, Islamic banks must be prepared to alter web-interface communication approaches and marketing strategies to reach their customers. To stay afloat in a highly competitive digital world, banks can advertise relevant product offerings during the Coronavirus crisis. Navigation and accessibility related to Coronavirus information on the website should be straightforward, highlight socially responsible activities, focus on customers with financial difficulty, and use differentiated and personalized banking services. Customers will regard such initiative and perceive their bank brand as compassionate, kind, and unpretentious.

This study explores the barriers and challenges faced by Saudi women entrepreneurs along with the motivational forces that drives them towards entrepreneurship. This study employs a qualitative research design, and is based on the interview of 11 Saudi women entrepreneurs and includes a review of data on the motivational factors and challenges faced by them using interpretative phenomenological analysis. Research participants' perspectives have been quoted for each distinct theme that emerged from the interview finding. The factors motivating Saudi women towards entrepreneurship have been identified as passion, identification of opportunity, dissatisfaction and family support. Barriers that are exclusive to Saudi women entrepreneurs are difficulty in maintaining work-life balance, lack of business networking, limited access to financial resources, lack of understanding of business-related tasks and functions, fear of deception, lack of trust, reservation about work-related travel, recruitment and training issues like lack of experienced and trained Saudi workers and negative attitude and non-willingness to work under female leadership. Decision-makers in government and other relevant organisations can develop a solid framework of focussed agendas, policies and measures to address the barriers identified in this study. Arab countries especially Saudi Arabia can use these results to fully utilise the entrepreneurial skills of Saudi women to boost economic growth and development. This pioneering study reveals the intricacy of Saudi women entrepreneurs' experiences in the presence of gender-bias and internalising socio-cultural values and attributed gender roles during the formation of their entrepreneurial identities through a unique non-western viewpoint.